Businesses today, irrespective of industry vertical they represent, quintessentially need to have an online presence. The way business is done has evolved over many years and today they are not bound by physical limitations. A business needs to reach out to new areas to grow. For growth, a business needs a pervasive medium to reach out to the newer audience through the World Wide Web or The Internet. It is the fastest and cheapest way to grow.
Due to the evolving nature of Internet use, a web site alone is not sufficient to promote most brands. To maintain a web presence and brand recognition, companies need to use a combination of social tools as well as building a brand presence online.
The online presence process starts by determining goals that will define an online strategy. Once this strategy is put in place, an ongoing and constant process of evaluating and fine-tuning is necessary to drive online presence towards the identified goals. At the same time, presence management is concerned with reducing the cost of achieving goals.
We help our clients to identify, design and develop their online presence management strategy through following components.
Web Site Design & Development
Business Web Site is the basic tool through which the business starts its digital journey to reach out to millions of individuals/businesses who are looking for the services/products.
Web Site design ensures that the brand is visually attractive through web site layout, logo, image placement, and other strategies.
Search engine optimization (SEO)
Search engine optimization is the use of keywords in a web site to increase its ranking and thus visibility in the organic, crawler-based listings of search engines. Search engines use a spider or a crawler to gather listings by automatically “crawling” the web.
Social Media Marketing (SMM)
Social media marketing uses social media platforms like Facebook, Twitter, Flickr, YouTube, and Pinterest apart from other platforms, to create and foster communities and relationships. SMM is focused on creating content that attracts attention and encourages readers to share content with their social networks.
Internet advertising is a form of broadcasting and promotion of products, ideas, or services using the Internet to attract customers. Internet advertising has overtaken other traditional advertising media such as newspapers, magazines, and radio. Internet Advertising targets users interested in relevant keywords and display a text or image ad next to search results or within social media.
Reputation management is the process of tracking actions and opinions, looking for positive and negative opinions about any particular service or product, and removing negative opinions (if any) and converting them into positive ones.
Mobile App Development
Businesses, today, are extensively using mobile applications to deliver business applications like Human Resource, Leave Management, Order Processing & tracking to doing business.
With the increase of technology, savvy workforce businesses are harnessing the power of Smart Phones and technology to deliver business essential and productivity services to workforce and clients likewise.
We enable businesses to build business specific Mobile Applications to drive efficiency and productivity to build long-term satisfaction.
Business Benefits of Mobile App:
- Be Visible to Customers at All Times
- Create a Direct Marketing Channel
- Provide Value to Your Customers
- Build Brand and Recognition
- Improve Customer Engagement
- Stand Out From the Competition
- Cultivate Customer Loyalty
Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
It usually involves using email to request business, solicit sales, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or a current customer database.
We help our clients, through our strategic tie-ups with mass mailing solutions, to leverage mass mailing solutions build business with its current or previous customers, to encourage customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and adding advertisements to email messages sent by other companies to their customers.
Types of Mass Emailing:
- Transactional Email
- Direct Email
Blogging can promote a brand through consistent, interesting content generation associated with a particular brand.